ICIKS'26 - Conference Proceedings

Authors	Articles	Pages	Read
Editorial - Contents	Editorial - Contents	I-XIV	READ MORE label ;
Dr. Sivachander. G	Indigenous Descriptive Model of Ethical Community Based and Sustainable Management: Indigenous Management Idea of the Dravidian Landscape	05-09	READ MORE label ;
Prof. D. Uma Devi	Logistics and Risk Practices in Merchant Guilds (Sāththus) of Ancient Tamil Literature	10-14	READ MORE label ;
Mehak Rao - Ruchika Kaura	Shareholder Activism, ESG Initiatives and Cost of Capital in the Indian Market	15-18	READ MORE label ;
Tripta, Ankita Yadav	Influence of Parasocial Relationships Formed Through Influencer Marketing On Brand Loyalty Toward Skincare Products	19-24	READ MORE label ;
Mehak Latwal - Anuradha Negi	A Study of India’s Renewable Energy Sector: Solar (2015-2025)	25-36	READ MORE label ;
Raghvendra Bochaliya	Indigenous Financial Systems, Ethical Finance, and Sustainable Economic Models	37- 44	READ MORE label ;
Vyomesh B, Jishnu R	Time Bound Digital Ticketing Enforcement for Smart Urban Transport Systems	45-50	READ MORE label ;
Anoop Kumar	Paradigmatic Impetus of Medical Tourism on India's Macroeconomic Expansion: A Multifaceted Empirical Exegesis	51-59	READ MORE label ;
Archana	Micro-Governance in Exile: Indian Knowledge Systems and Collective Trauma in Rohit Tikoo’s Uprooted and Forlorn	60-66	READ MORE label ;
Aman Pandey - Manika Jain	Tariff-ied: India's Economic Journey through U.S. Trade Turbulence and Strategic Response	67-77	READ MORE label ;
Sumit Kumar Yadav - Neetu Yadav	A Decade of Change (2015-2025): The Role of Investment Banks in Advancing Sustainable Finance Thorough ESG Integration A Global Perspective with a Focus on India versus the West	78-85	READ MORE label ;
Shubham Ahlawat - Kokila Negi	Integration of Artificial Intelligence in Indian E-commerce: opportunities, challenges, and a sustainable framework for AI Human Interaction	86-90	READ MORE label ;
Khushi Singh Kapasia	Heritage to Luxury: Banarasi Textile Semiotics in the Global Luxury Market	91-101	READ MORE label ;
Mansi	Impact of Short Social Media Reels on Consumer Decision Making	102-104	READ MORE label ;
Nikhil Kumar - Sivachander G.	The Influence of Social Media Marketing on Small Business Growth A Study of Delhi University Undergraduate Startups	105-111	READ MORE label ;
Thangarasa Kopinath	Stage Management in Carnatic Music Concert.	112-116	READ MORE label ;
Ram Prakash D	Travel and Economy - The Contribution of Saivite Thirumurai in Spiritual economy	117-120	READ MORE label ;
Nikhil Kumar Kannojiya - Anu Priya Arora	Assessing the Impact of Green Brand Image on Gen Z’s Purchase Behaviour : The Mediating Role of Brand Trust in the FMCG Sector.	121-128	READ MORE label ;
Sarth Karki - Barun Kumar Jha	Growth trajectories of IPOs: Evidence from the Indian equity market	129-133	READ MORE label ;
Suvigya Raj Singh	A Study on Factors Influencing the Smartphone Purchase Intention Among Delhi University Students	134-139	READ MORE label ;
Karambeer Jhamb - Vikram Chand	The Role of Commodity Futures and Options in Hedging Vs Investment Strategies in the Indian Commodity Market	140-143	READ MORE label ;
Airene Kour Dutta	Kashmiri Women and the Changing Economy after Conflict: Indigenous Knowledge, Livelihoods, and Resilience	144-148	READ MORE label ;
Swarnika Ramanandi -Kokila Negi	The Role of Yashasvini Campaign and Mahila Coir Yojana in Reshaping Women Entrepreneurs	149-155	READ MORE label ;
Shubhangi Yadav	Commercialisation of Traditional Chikankari Craft	156-161	READ MORE label ;
Abhinav Kalra - Anamika Kadam	From Scroll to Sale: A Study on the Role of Short-Form Social Media Content in Shaping Purchase Decisions of Streetwear Clothing	162-167	READ MORE label ;
Surbhi Gupta	Tradition, Ethics and Enterprise: Indian Business Thought Across Time	168-174	READ MORE label ;
Swati Mahato	The Sal Leaf Plate Craft: An Indigenous Knowledge and Economic Practice	175-180	READ MORE label ;
Subham Choudhary	Lac Bangles, Folklore and Indigenous Knowledge in Rajasthan	181-185	READ MORE label ;
AnuPriya Arora - Ruchika Kaura - Sumit Prasher	Digital Gold vs Physical Gold: A Comparative Study of Investment Behaviour in India	186-198	READ MORE label ;
Akanksha Tiwari	Sustainability in Mithila’s Folk Art Tradition	199-204	READ MORE label ;
Shrutika	Wealth within Limits: Rethinking Capitalism through Indian Knowledge System	205-211	READ MORE label ;
Aryan Raj - Manika Jain	Oil Price Volatility and Geopolitical Disruptions in India's Synthetic Textile Supply Chain: A Qualitative Study	212-216	READ MORE label ;
Jitesh Talwar	Social Media Marketing, Green Consumption Values, and Brand Image:Two Pathways to Repurchase Intention among Indian Online Green Product Consumers	217-221	READ MORE label ;
Aryan Nayyar	Assessing the Impact of Post-COVID Demat Growth on IPO Oversubscription Behaviour and Listing-Day Gains in the Indian Stock Market	222-229	READ MORE label ;
Vijay Mani Tripathi	Indian knowledge system and Sunderkand: A Rereading	230-236	READ MORE label ;
Sandeep-Baljeet Kaur-Rakesh Kumar	Bridging Tradition and Modern Education : Integrating Indian Knowledge Systems	237-243	READ MORE label ;
R. Satish - D. Uma Devi	Righteous Voices and Taxation in Tamil Classical Literature	244-251	READ MORE label ;
Navratan Sharma	The Structure of Trade Policy in Arthashastra	252-256	READ MORE label ;
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ICIKS’26 – Conference Proceedings